5 Tips for the ascent – The altitude check
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Testing the air Mapping out |
Setting off
Research wardrobe
Focus groups, indepth interviews, online services or ... ? Market research
can be unnecessarily expensive if ... ›› more
Planting the flag
The achievement
Market research results must be transformed into goal-orientated recommendations
if ... ›› more
Emergency supplies
Keeping the team at full strength
You might be planning a survey at short notice or have just landed a big
project ad hoc. Falkenburg Research & Consulting offers ... ›› more
Testing the air
FirstNeed Check
What do you need before setting off?
Extensive on-site support or help on burning market research issues. With
FirstNeed your requirements are analysed without charge or obligation.
In a personal discussion we work together to establish whether and to
what extent market research can answer your questions. You will then
be properly equipped and already have ideas about how to start your
expedition. And in case market research cannot or only inadequately
answer your questions, you are told so as well. Fair is fair, after
all.
What trends are relevant to you?
Knowledge overload is not a buzzword, it is a fact that consumes much
of our precious time every day. Market research results and trend reports
from diverse sources, however, are a relevant source of information
and part of this vast pool. Market research needs knowledge management.
What surveys are most suitable for your specific marketing questions?
What sets of figures can be combined to give additional findings and
where are apples compared with pears? What results are actually statistically
significant and not the product of chance?
Do not lose feel for the essentials. Use the individual and neutral consultancy
service "Pathfinder" that identifies for you business information
of immense relevance.
Focus groups, in-depth interviews, online services or ... ? Market research can be unnecessarily expensive if a project's costs v. benefits are not carefully weighed up from the beginning. Be sure to match your gear to the task for maximum efficiency and tailored precision. Decide on consulting services that focus on you and your visions, and take the right measurements with a view to purpose, internal target, timing, budget, and scope and depth of results.
Planting the flag
The achievement
Market research results must be transformed into goal-orientated recommendations if your investment is not to end up in the bottom drawer. At the end of each project Falkenburg Research & Consulting provides you with a tangible and understandable presentation of results that you can pragmatically put to good use in your daily business.
Invest in results, not in research.
Emergency supplies
Keeping the team at full strength
You might be planning a survey at short notice or have just landed a big project ad hoc. Falkenburg Research & Consulting offers you flexible and competent support for your team so you can overcome this challenging situation. Whether for single project modules (e.g. moderation, data analysis) or complete project management (also as stand-in for staff on vacation or sick leave).